In June 2022, the Van Experience took place for the first time in the form of a roadshow: Across Switzerland, from urban Zurich to the idyllic castle garden of the Chateau de Vullierens!

Over the course of four days, dealers and their customers in German- and French-speaking Switzerland were able to discover product innovations, learn exciting insights from the world of Mercedes-Benz Vans, and enjoy an eventful day. The driving experiences were complemented in French-speaking Switzerland with a unique location in the Portes des Iris and a wine tasting, and in Zurich with the urban location and an interesting impulse lecture on the future of electromobility. 

The Customer Service Day was also held this year in Western Switzerland at the picturesque Portes des Iris in Vullierens. A day full of exciting presentations and driving experiences was rounded off with a joint evening event right in the heart of Lausanne. 

WOEHRLE PIROLA supervised the conception and organization of the Van Experience in close cooperation with the client. The agency was responsible for the evaluation of the location, the concept work as well as the coordination with suitable suppliers and partners, the overall organization, the guest handling and the implementation on site.